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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Bussines plan - competition analysis
 Štěpán, Adam ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Author: Adam Štěpán Title: Business plan - competition analysis Objectives: The main objective of the bachelor thesis is to establish a strategy that will serve as the basis for the establishment of a massage centre in Liberec in the context of competition analysis. The massage centre will be newly established and therefore it is important to thoroughly analyse the competitive environment in the massage industry in Liberec. Methods: Qualitative research methods are used in this work. First there was a literature search dealing with the business plan and competition analysis, followed by a semi-structured interview. The semi-structured interview was validated by an expert. The study was carried out in Liberec on a sample of two massage centres. Porter's model of five competing forces was used to measure the competitive environment, which was modified for the massage service environment. The centres SAREMA Liberec s.r.o. and SPORT PARK MEDICAL were analyzed in detail. The results of the survey were processed into Porter's model. Based on these results, a strategy for the possible establishment of a massage centre was drawn up. Results: The investigation shows that there is competition in the massage industry in Liberec, but individual massage centres do not perceive it as a threat. The competition...
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